Kingfruit Apparel is constantly evolving and looking for the next opportunity to grow, market, and expand the business - So when the good folks over at Honey & Heid contacted us asking if we would like to take part in a comborative editorial shoot with a number of other boutique/independent fashion brands, we jumped at the opportunity. The shoot was a chance for us to do something different with our marketing, and work together with other brands to help promote and expose our products through a collaborative means.
The photoshoot was run by Honey & Heid, taking place in a Melbourne industrial setting, with fashion photographer Mikey Whyte behind the lense and Australian snowboard Cross rider Alex Chumpy Pullin taking centre stage. With completely styled outfits and props, the final outcome looks superb, with the whole Kingfruit team stoked on how it all turned out.
The images are different to what we usually market the brand with, but I think that's a good thing, as you don't want to bottle neck yourself into being known for that one particular thing. Kingfruit Apparel has and the aim is to always being a more fluid and constantly evolving brand, so I think this is a cool step into something different.
See for yourself.
Owner & Creative Director.